SBR International GmbH at in-cosmetics Latin America 2025: Innovation, Technology, and Strategic Partnerships for Cosmetics and Personal Care
The in-cosmetics Latin America 2025 fair, held in São Paulo, has established itself as the most influential event for the cosmetics industry in the region. This year, under the theme “Beauty in Evolution,” the fair marked a turning point by placing artificial intelligence, nanotechnology, and sustainable formulations at the center of innovation.
Compared to the 2024 edition, which focused primarily on sustainability, natural ingredients, and sensorial experiences, the 2025 edition expanded its scope to highlight technology applied to cosmetic development. Disruptive advances were presented, such as nanoencapsulated actives, synthetic proteins for hair care, sheet shampoos, and biofermented complexes that enhance product efficacy. For the first time, the fair also offered simultaneous Spanish translation, greater accessibility for international visitors, and an 11% increase in exhibitors, consolidating its regional reach.
In this context, SBR International GmbH reaffirmed its role as a strategic partner for Latin America, showcasing its portfolio of surfactants, emulsifiers, and specialized additives designed for the cosmetics and personal care industries. The company not only presented high-performance technical solutions but also focused on creating valuable networking opportunities, connecting brands, distributors, and formulators with business prospects across the region.
SBR International’s portfolio aligns with the trends that dominated the fair:
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Sustainability: eco-friendly ingredients and processes with reduced environmental impact.
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Nanotechnology: encapsulated actives that improve penetration and efficacy.
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Artificial intelligence: applied to formulation design and predictive performance.
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Innovative experiences: disruptive textures and multifunctional products.
During the event, the SBR International team shared success stories in cosmetic formulations, demonstrating how its solutions enable the creation of products that are more stable, sensorially appealing, and aligned with the demands of conscious consumers. The company also emphasized its commitment to corporate responsibility, integrating sustainable practices throughout its value chain.
The key difference between 2024 and 2025 lies in the fact that, while the previous edition centered on nature and sustainability as drivers of innovation, the 2025 edition showcased how technology and applied science are transforming the cosmetics industry in Latin America. SBR International capitalized on this evolution, positioning itself as a trusted partner that combines technical expertise, global vision, and local proximity.
In conclusion, SBR International’s participation in in-cosmetics Latin America 2025 not only strengthened its presence in the market but also reaffirmed its commitment to driving the growth of the regional cosmetics industry through innovation, strategic partnerships, and cutting-edge chemical solutions.